Unit 1 Overview of Cross-border E-commerce / 1 Chapter 1 Concept and Characteristics of Cross-border E-commerce / 2 Chapter 2 The Significance of Cross-border E-commerce /9 Chapter 3 Cross-border E-commerce Development in China / 16 Chapter 4 Customer Service of Cross-border E-commerce / 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms /29 Chapter 1 Alibaba.com / 30 Chapter 2 AliExpress / 36 Chapter 3 Amazon Platform (B2B)/ 43 Chapter 4 Amazon Platform (B2C)/49 Chapter 5 DHgate / 57 Chapter 6 E-commerce Platforms in Different Countries / 64
Unit 3 Pre-sale Services of Cross-border E-commerce / 73 Chapter 1 Store Description / 74 Chapter 2 Title Description / 82 Chapter 3 Product Description /90 Chapter 4 Platform-inside Marketing /99 Chapter 5 SNS Marketing / 107 Chapter 6 SEO & SEM / 118
Unit 4 On-sale Services of Cross-border E-commerce / 127 Chapter 1 Product Information Inquiry / 128 Chapter 2 Payment / 141 Chapter 3 Price Negotiation / 153 Chapter 4 Product Packaging / 162 Chapter 5 Shipment and Delivery / 171
Unit 5 After-sales Services of Cross-border E-commerce / 183 Chapter 1 Disputes and Complaints / 184 Chapter 2 Comments on Product/Service /199 Chapter 3 Customer Maintenance / 208 Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ)/ 218 Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ)/ 225
Appendices / 233 Appendix ⅠProducts Catalogues 商品类目名称中英文对照/ 234 Appendix ⅡThe Introduction to the Countries that the Belt and Road Initiative Involves 共建“一带一路”主要国家介绍/ 250
References / 251
精彩片段：
Cross-border E-commerce refers to international business activity that transaction subjects in different countries electronicize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction.
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